A Weekend for Water

charity: water is known for hosting stunning donor events, but A Weekend for Water raised the bar even further. For the first time, we brought all major annual events under one umbrella. We also previewed the new Experience Lab. And, we invited everyone — from Well members to kids. An event of this scale needed a unifying brand, and that’s where our small but ambitious team stepped in.

Together, we shaped the weekend's overall branding and the identity of each individual event. As Lead Copywriter, I developed the overarching narrative while also crafting all communication details — from naming signature cocktails (“Extra Credit,” a nod to our goal of funding school water projects) to writing the executive speeches. In the end, A Weekend for Water brought hundreds of people together and successfully funded clean water for more than 26,000 students.