SONIC Summer Packaging
How do you make SONIC synonymous with summer? By pairing every bit of packaging with mouthwateringly good copy.
The Ask
To help SONIC “own” summer like Starbucks “owns” the holidays.
The Idea
Fresh off of a rebrand, our designers were asked to stick close to the new brand guidelines. So with little wiggle room for design, we immediately knew the headlines would have to pull some serious weight. They needed to be summer-inspired and quintessentially “SONIC.”
The Results
A full suite of summery SONIC packaging that delighted customers with every order.
"Beat the heat in the sweetest way."
"Here to hydrate every adventure."
"Drinks so refreshing you hardly need the pool."
“Go tropical without the plane ticket.”
This campaign was created in collaboration with Micah Barta (Art Director), Sam Dorman (Associate Designer), Brian Yates (Art Director & Photographer), Joe Wilper (Associate Creative Director), and Brent Davidson (Executive Creative Director).