Babes Helpin’ Babes
Babes Helpin’ Babes is a women’s initiative that began within Signal Theory, an advertising firm based in Kansas City. For over a year, I was their primary copywriter helping brainstorm and create everything from merch to social media campaigns. Today, BHB partners with other agencies and businesses to equip employees with the tools they need to start ground-up cultural shifts within the workplace.
★ Silver at 2019 American Advertising Awards (AAF) Kansas City
★ Silver at American Institute of Graphic Arts (AIGA) Kansas City
Women’s History Month Social Campaign
This mini-campaign was created as a nod to all the women who didn’t get their due in the history books. With an engagement rate performing above and beyond industry standards, our followers clearly couldn’t get enough of this content.
464 Engagements ÷ 1,226 Followers = 37.85% Engagement Rate
This campaign blew industry engagement rate standards out of the water. According to Sprout Social, the median engagement rate is just 1.60%.
The Power Zine
An exploration of women and their relationship with power.
Babes Helpin’ Babes Instagram
Misc. Design & Merch
Each design was created in collaboration with a BHB Art Director: Amanda Fuson, Sam Dorman, Abby Kallenbach, Jacelyn Hejtmanek, Kasi Yalon, Jenny Utt, Elia Hernandez, Ann Alcasabas, Rachel Chrisman, Mary Crawford, Jen Guimarães, and Meg Stessman.