SONIC Drive-In
As SONIC Drive-In’s on-lot agency, the Signal Theory team was responsible for creating all materials needed at a SONIC restaurant. As the primary copywriter on the account, I wrote everything from packaging copy to radio ads. Here are a few of my favorite pieces.
Radio
Passenger Menus
POPS Screens
At every SONIC stall is a digital screen called a POPS Screen. These digital screens rotate through limited time offers and featured products.
