Babes Helpin’ Babes: Women’s History Month Social Campaign
History may have forgotten countless notable women, but BHB wasn’t about to let their legacy die.
The Ask
Create an engaging and timely social media campaign celebrating Women’s History Month.
The Insight
Women make up just .5% of recorded history. As soon as we learned that, we knew we had to go back and give notable women their due.
The Results
With an engagement rate of 37.85%, this campaign blew right past industry standards. According to Sprout Social, the median engagement rate is just 1.60%.
Designs created in collaboration with BHB art directors Abby Kallenbach, Jacelyn Hejtmanek, Kasi Yalon, Elia Hernandez and Meg Stessman.