First National Bank: Find A Home That Fits
How Bozell’s creative team looked past HGTV’s idea of a “dream home” and created a mortgage campaign centered on the real reason people move.
The Ask
Create a campaign that resonates with potential homebuyers and encourages them to choose First National Bank for their mortgage loan.
The Insight
Very few people move because they found their “dream home.” Instead, buying a home often correlates with a major life event, such as getting married or having kids.
The Results
A phenomenal click-through rate — 71% above the industry average — plus two award recognitions.
★ Gold at 2020 American Marketing Association (AMA) Omaha Pinnacle Awards
★ Silver at 2020 American Advertising Awards (AAF) Nebraska
This campaign was created in collaboration with Dessi Price (Art Director), John Vogel (Senior Copywriter), and Tim Young (Creative Director).